Executive Director Tom Farley presented at the National Religious Broadcasters Convention in Orlando on February 19th, 2007. The session, part of the Reach Educational Channels, was titled "Delivering Your Media Goods In A Culture Of Clutter: How To Plan & Produce Effective Marketing Communications." Tom and co-presenters John Horton and Gina Ford discussed how to bring churches up to the task of marketing and communications in our "culture of clutter." They discussed the essential foundations of Marketing, the Communications Planning Process & Strategic Development as well as Tactical Management. Click on the link below to see their presentation deck:

http://www.biblemediagroup.org/pdf/FINAL-Presentation.pdf

Also, click on the following link to check out the overall NRB 
Convention site:

http://www.nrbconvention.org

Below is a photo of one of my new contemporary heros, Ray Comfort when I met him in Dallas in 2006. Note Ray always carries a Bible tract in his shirt pocket, ready to share the Gospel at the drop of a hat.

Okay, so people seldom get it when it is first explained. Gospel TV commercials. Bible verses on billboards. They stare blankly as if waiting for the other shoe to drop. I guess it is somewhat the nature of the beast. When I was graduating college and heading into my advertising career, I remember telling a friend about my aspirations as an ad man. His only response: “so you want to paint signs?”