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Everybody has an opinion about the constant stream of advertising we all experience daily. For better or worse, advertising helps sustain the economy, keeps consumers informed and is here to stay. At its best, it has been effective in opening eyes to social issues and fostering responses to charitable endeavors.
Yet, by and large, the most effective and powerful forms of media in the world are primarily used for messages of temporary significance, not life-changing realizations, and certainly not eternal salvation. Our objective is to use the most powerful media to share the most important message - the good news of salvation through Jesus Christ.
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